This product is the result of years of research and development. Maintaining Minoxidil in a liquid state longer, allows it to penetrate down into the follicle where it will have the maximum effect on the growth of the hair shaft. This product uses a carrier which neutralizes the alcohol in Minoxidil, allowing for better penetration, less irritation and dryness of the scalp. Use of the carrier lotion allows you to use less Minoxidil with significantly better absorption. Remember, Minoxidil only works at the dermal papilla level, not on the scalp, so if it doesn’t penetrate, it can’t work.